"Mi hlawhtlingte hian thil danglam bik an ti kher lo va,
An tihdan erawh chu a danglam thin."
Sumdawnnaa hlawhtlinna thuruk kan sawi dawn a. A khuhhawnna atan, a tupawh mai hi kan lo sumdawng deuh vek mai tih hi kan sawi hmasa dawn a ni.
1. Tunge sumdawng lo awm?
* Sorkarin hnathawktu tur a la dawn a. Hna diltute chuan an thiamna hralh an tum a ni.
* Politician-in vote hmuh duhin thiam takin thu a sawi a. Voter-te hnenah amah a inzuar a ni.
* Dan hremi chu amah ruaitute tan Court-ah a ding a. A thiamna a hralh a ni.
An sumdawng vek lo em ni?
Eng pawh ti ila, kan hlawhtlin leh tlin loh chu selling kan thiam leh thiam lohah a innghat vek a. Vawi khat pawh mi thiam chungchuang tak, Qualified Learning Systems Inc. dintu, lehkhabu ziaktu, business consultant, sumdawng hlawhtling tak ni bawk chuan seminar-ah ngaithlatute chu zawhna a zawt a. "Kan zingah hian direct selling-a eizawng engzatnge awm?" a han ti a. Ban phar an tlem hle. Ban phar lote chu an eizawnna a zawh chuan a tlangpuiin, "Doctor ka ni/computer engineer ka ni/accountant ka ni etc. an ti tlangpui a. Robert Stevenson-a'n salesperson a hrilhfiahna chu a share ta a ni.
Robert Stevenson chuan, "Tupawh, product emaw, service emaw, idea emaw hralhtu (sell-tu) tawh phawt chu salesperson a ni," a ti a. He hrilhfiahna atang hi chuan tunge salesperson ni lo awm? Salesperson chu sumdawng an ni a, tunge sumdawng lo awm?
Kan nun pawh hi sumdawnna a ni a, keimahni hi engtik lai pawh in kan in sell reng a ni. Kan tawng dan, kan kal dan, kan inchei dan, midang kan en dan leh kan biak dante hian keimahni chungchangah sawi a nei reng a ni. A pumpuia kan nungchang (personality) chuan midangte mithmuhah a tha emaw, a tha lo lam emaw tal a hnutchhiah ngei ngei thin. Company-ah pawh hian hnathawktute hian company tana tha zawngin emaw, company tana tha lo zawngin emaw selling hna an thawk char char a ni. Entirna pe ila, telephone operator-in phone a lo chhan danah a aw ri atangin, "Min lo call-a ka lawm khawp mai," emaw, "Min tibuai hle a ni," tih a chhiar theih vek a. Chu chuan telephone company hmingthat leh that loh a hril thui hle a ni.
elling chu hlawk ve vena emaw, hloh ve vena emaw a ni
Thil engemaw i hralh zawh chiah khan tute hnenah emaw thil i hralh a. Chumi awmzia chu, an mamawh engemaw i phuhruk tihna a ni a. An harsatna engemaw tak pawh i tanpui a ni thei bawk a, engemaw tak hlawkna i hmuhtir maithei bawk. Heng thiltha lamte hi a thleng lo a nih chuan kan chefuh lo hle a, midang tan leh keimahni tana tha loin hna kan thawk tihna a ni ang. A thil zawrh leitu chu a hlawk tur pek a ni lo emaw, a harsatna sutkianin a awm lo emaw, a mamawh i phuhruk lo tihna emaw a ni ang a, thil zuartu nangmah leh a leitu chuan in hun tha, in tha leh tui in hloh ve ve tihna a ni a. Thil mamawhtu hnenah a mamawh i pe thei lo va, chutiang dinhmunah chuan in hloh ve ve a ni. Thil zuartu chuan kumkhuain a hun tha a hloh a, thil leitu chu a mamawh phuhrukin a awm lo bawk a ni.
Chutih laiin, thil zuartu leh thil leitu an indawr fel chuan lehlam lehlamin an hlawkpui a. A leitu chuan a mamawh a lei a, thil zuartu chuan a leitu tana a thawh avangin pawisa pek a ni.
Thil zuartuin thil a hralh chu hlawk ve vena dinhmun (win win situation) a ni a, a chhan chu, lehlam lehlam hlawk ve vein an tawp a ni.
Selling (Thil zawrh/thil hralh)
Sumdawnnaah hian sumdawnna leh hnathawktu enkawl, a tawi zawngin management te, market zirchianna te, thiamna dang chi hrang hrang pawimawh a awm nual a. Amaherawhchu, thil zawrh leh hralh (selling) bik chauh kan luhchilh ngar ngar rih dawn a ni.
Sumdawnnaah hian tunlai khawvelah inelna a sang tawh em em mai a. Selling thiam lo tan chuan hlawhtlin a huphurhawm tawh hle. A chhan chu..
1. Tunlai khawvelah chuan thil leitute'n duhthlan tur tam tak an nei tawh a ni.
2. Sumdawngte inkara inelna a sang tawh em em a ni.
3. Media-in mipuite a tifing chho zel a, an thil lei turte an hrechiang tawlh tawlh a, sumdawnna pawh an hre tulh tulh a, an duhtui tulh tulh bawk.
4. Thu pakhat, 'Caveat Emptor' tih a awm a. A awmzia chu, 'Thil leitute hnenah an thil lei turte engkim hrilhfiah vek tur a ni (Buyer Beware),' tih a ni. He thu hi a lar thin hle a. Tunah chuan, 'Thil zuartute'n an thil zawrhte an hrechiang tur a ni (Seller Beware),' tih hi a lar leh ta zawk a. Hei hi a chhan chu, thil zuartu chu a thil zawrh chinchang hria, expert tura ngaih a ni. Tunlai khawvelah chuan thil leitute chu a zuartute nungchangah an innghat a, thil zuartu chuan product tha leh rintlak a zawrh leh zawrh loh hriat na'n a zuartu rintlak leh rintlak lohah an teh hmasa tawh a ni. He dinhmunah hian thil zuartu chu a rinawm leh rinawm loh enchhin a ni a, thil zuartu tan rinawm tak leh dik taka tih ngei ngei loh chuan tunlai khawvel inelna sang tawh takah hlawhtlinna kawng an zawh lo tihna a ni.
5. (to be continue)
An tihdan erawh chu a danglam thin."
Sumdawnnaa hlawhtlinna thuruk kan sawi dawn a. A khuhhawnna atan, a tupawh mai hi kan lo sumdawng deuh vek mai tih hi kan sawi hmasa dawn a ni.
1. Tunge sumdawng lo awm?
* Sorkarin hnathawktu tur a la dawn a. Hna diltute chuan an thiamna hralh an tum a ni.
* Politician-in vote hmuh duhin thiam takin thu a sawi a. Voter-te hnenah amah a inzuar a ni.
* Dan hremi chu amah ruaitute tan Court-ah a ding a. A thiamna a hralh a ni.
An sumdawng vek lo em ni?
Eng pawh ti ila, kan hlawhtlin leh tlin loh chu selling kan thiam leh thiam lohah a innghat vek a. Vawi khat pawh mi thiam chungchuang tak, Qualified Learning Systems Inc. dintu, lehkhabu ziaktu, business consultant, sumdawng hlawhtling tak ni bawk chuan seminar-ah ngaithlatute chu zawhna a zawt a. "Kan zingah hian direct selling-a eizawng engzatnge awm?" a han ti a. Ban phar an tlem hle. Ban phar lote chu an eizawnna a zawh chuan a tlangpuiin, "Doctor ka ni/computer engineer ka ni/accountant ka ni etc. an ti tlangpui a. Robert Stevenson-a'n salesperson a hrilhfiahna chu a share ta a ni.
Robert Stevenson chuan, "Tupawh, product emaw, service emaw, idea emaw hralhtu (sell-tu) tawh phawt chu salesperson a ni," a ti a. He hrilhfiahna atang hi chuan tunge salesperson ni lo awm? Salesperson chu sumdawng an ni a, tunge sumdawng lo awm?
Kan nun pawh hi sumdawnna a ni a, keimahni hi engtik lai pawh in kan in sell reng a ni. Kan tawng dan, kan kal dan, kan inchei dan, midang kan en dan leh kan biak dante hian keimahni chungchangah sawi a nei reng a ni. A pumpuia kan nungchang (personality) chuan midangte mithmuhah a tha emaw, a tha lo lam emaw tal a hnutchhiah ngei ngei thin. Company-ah pawh hian hnathawktute hian company tana tha zawngin emaw, company tana tha lo zawngin emaw selling hna an thawk char char a ni. Entirna pe ila, telephone operator-in phone a lo chhan danah a aw ri atangin, "Min lo call-a ka lawm khawp mai," emaw, "Min tibuai hle a ni," tih a chhiar theih vek a. Chu chuan telephone company hmingthat leh that loh a hril thui hle a ni.
elling chu hlawk ve vena emaw, hloh ve vena emaw a ni
Thil engemaw i hralh zawh chiah khan tute hnenah emaw thil i hralh a. Chumi awmzia chu, an mamawh engemaw i phuhruk tihna a ni a. An harsatna engemaw tak pawh i tanpui a ni thei bawk a, engemaw tak hlawkna i hmuhtir maithei bawk. Heng thiltha lamte hi a thleng lo a nih chuan kan chefuh lo hle a, midang tan leh keimahni tana tha loin hna kan thawk tihna a ni ang. A thil zawrh leitu chu a hlawk tur pek a ni lo emaw, a harsatna sutkianin a awm lo emaw, a mamawh i phuhruk lo tihna emaw a ni ang a, thil zuartu nangmah leh a leitu chuan in hun tha, in tha leh tui in hloh ve ve tihna a ni a. Thil mamawhtu hnenah a mamawh i pe thei lo va, chutiang dinhmunah chuan in hloh ve ve a ni. Thil zuartu chuan kumkhuain a hun tha a hloh a, thil leitu chu a mamawh phuhrukin a awm lo bawk a ni.
Chutih laiin, thil zuartu leh thil leitu an indawr fel chuan lehlam lehlamin an hlawkpui a. A leitu chuan a mamawh a lei a, thil zuartu chuan a leitu tana a thawh avangin pawisa pek a ni.
Thil zuartuin thil a hralh chu hlawk ve vena dinhmun (win win situation) a ni a, a chhan chu, lehlam lehlam hlawk ve vein an tawp a ni.
Selling (Thil zawrh/thil hralh)
Sumdawnnaah hian sumdawnna leh hnathawktu enkawl, a tawi zawngin management te, market zirchianna te, thiamna dang chi hrang hrang pawimawh a awm nual a. Amaherawhchu, thil zawrh leh hralh (selling) bik chauh kan luhchilh ngar ngar rih dawn a ni.
Sumdawnnaah hian tunlai khawvelah inelna a sang tawh em em mai a. Selling thiam lo tan chuan hlawhtlin a huphurhawm tawh hle. A chhan chu..
1. Tunlai khawvelah chuan thil leitute'n duhthlan tur tam tak an nei tawh a ni.
2. Sumdawngte inkara inelna a sang tawh em em a ni.
3. Media-in mipuite a tifing chho zel a, an thil lei turte an hrechiang tawlh tawlh a, sumdawnna pawh an hre tulh tulh a, an duhtui tulh tulh bawk.
4. Thu pakhat, 'Caveat Emptor' tih a awm a. A awmzia chu, 'Thil leitute hnenah an thil lei turte engkim hrilhfiah vek tur a ni (Buyer Beware),' tih a ni. He thu hi a lar thin hle a. Tunah chuan, 'Thil zuartute'n an thil zawrhte an hrechiang tur a ni (Seller Beware),' tih hi a lar leh ta zawk a. Hei hi a chhan chu, thil zuartu chu a thil zawrh chinchang hria, expert tura ngaih a ni. Tunlai khawvelah chuan thil leitute chu a zuartute nungchangah an innghat a, thil zuartu chuan product tha leh rintlak a zawrh leh zawrh loh hriat na'n a zuartu rintlak leh rintlak lohah an teh hmasa tawh a ni. He dinhmunah hian thil zuartu chu a rinawm leh rinawm loh enchhin a ni a, thil zuartu tan rinawm tak leh dik taka tih ngei ngei loh chuan tunlai khawvel inelna sang tawh takah hlawhtlinna kawng an zawh lo tihna a ni.
5. (to be continue)
Engtia chhiar chhunzawm zel tur nge le?
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